ABOUT US

Who’s Behind Jane Nation?

Lisa Beatty

Lisa Beatty
Chief Jane Advocate

Hello Jane! My name is Lisa Beatty and I am one of several women who will be sharing information, ideas, challenges and opportunities, hopes and dreams on Jane Nation. I live in Jacksonville, FL with my husband and tweenaged daughter.

The idea for Jane Nation was born out of my own experience facing multiple life shifts over the past few years. From the loss of a few close relatives to the onset of peri-menopause to the addition of a dog into our family and watching my little girl go from childhood to early adolescence, to seeing my widowed mom re-marry to wondering what I should do to truly follow my passion into the second half of my life. I had so many questions and so few answers. I needed resources I couldn't find. I became interested in products I didn't know a thing about before. And I left some life-long favorites behind.

As I began to talk to women across the country about what I was going through I realized I was not alone. While our life shifts may have been different, our frustration with the resources and solutions (or lack thereof) available to us was the same. So it got me thinking that there has to be a better way.

First, I realized we needed a way to connect with other women going through the same things we were in a safe, productive, fun environment that removed the barriers of time and distance. Next, I figured if marketers could gain a truer, clearer picture of what women face as they go through life, they'd be willing to invest in solutions to help them. Both stood to gain a lot. The key was to move beyond one-way communication to labels and stereotypes and into conversation and community with women as individuals and friends.

My role within Jane Nation is first and foremost to make sure the community reflects the faces and voices of women of every age and life stage. Next, my aim is to make sure the team at Jane Nation brings you content that is informational and inspirational. We do not pretend to have all the answers. But we do promise to bring you content that will get you thinking...and hopefully, talking. Finally, as we talk and share with each other about challenges and opportunities that frustrate or excite us, my chief role is to be your advocate--to amplify your voice to the world--with a particular emphasis on those companies and individuals who are in a position to help us make the changes we seek. I won't promise 100% satisfaction as far as affecting change. But I give you my word that we will give 100% in trying.

I look forward to meeting each of you within the community, and someday, even outside the community at Jane Nation events. I hope you will reach out to me anytime you have a comment, idea, suggestion, or even to raise your hand to join me in our efforts to make the world a little brighter and better for Janes everywhere.

Caroline Eddings

Caroline Eddings
Community Leader

Hello Janes! My name is Caroline Eddings and I'm a community Leader. I've been supporting the "main Jane" Lisa Beatty since day one in her pursuit to have every woman's voice heard. This community is close to my heart and has been extremely relevant to me since I've gone through many of these life shifts over the past three years. In this order, I divorced, moved to a new city, bought my first home, changed jobs, remarried, nursed my dad back to health after prostate cancer, launched a new business and had a baby. Whew! It’s been a wild ride.

Through each of these transitions I sought others: specialist, teachers, colleagues and friends that have experience with or experienced the same challenges and successes in these areas of life. Often times I wanted advice or solutions and sometimes just a listening ear. What I have realized is that at the end of the day, there is a world of Janes out there with the same hurdles to jump. We are all dealing with very similar issues and seek people, solutions and brands that challenge us, inspire us, help us and get us. We are all just Janes. In the Jane Nation community, I will strive to bring all these Janes together. And together we will change the world.

Elizabeth Dukes

Elizabeth Dukes
Community Leader

Hello Janes! My name is Elizabeth Dukes and I am a community leader. I grew up and live in Jacksonville, FL. I returned to my parents nest to save some money after college and now my dog Gus and I are about to jump out on our own again. This is my first "real job" and so far it's been amazing. I've been a part of the team developing Jane Nation since the beginning, and have seen it grow into an extraordinary community for women to share their lives and their voice.

Last fall, Lisa and I traveled to 12 cities throughout the United States and met with over 175 women ranging in age from 22 to 86. We talked about all things woman. From men to jeans, and cancer to birth, we covered it all. We embarked on this journey shortly after I graduated from college. Not many young women get an experience like that to remember, and I will never forget all the wonderful women we met along the way.

My true passion has become connecting women in Jane Nation so they can share their lives, their experiences, their voices and their friendships. I was given the opportunity to meet women from all places, of all ages, and all life stages. I want every other Jane out there to have the same chance.