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What Women Want
Clip or Click for Back-to-School?
A free trial you'll "Flip" for
Dairy Queen and Girl Scouts makes summer sweet for everyone
Grocery shopping patterns are shifting
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What Women Want
Wow, that's a loaded statement! The Boston Consulting Group (BCG) decided to try and unpack that concept, conducting the largest global study of women ever (12,000 women in 22 countries). The results: "...women are over-extended, over-worked...
Published
25 Aug 2009 11:11 AM
by
Lisa Beatty
Filed under:
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Money
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Home
,
productivity
Clip or Click for Back-to-School?
It's back-to-school shopping season, and according to a new study conducted on behalf of the Newspaper Association of America, we will be clipping newspaper coupons more so than searching for deals on the Internet. The MORI study reported that 73...
Published
10 Aug 2009 10:33 AM
by
Lisa Beatty
Filed under:
Brands
,
Shopping
,
Media
A free trial you'll "Flip" for
Sometimes brands just get it right. They see the intersection of interest and opportunity and capitalize on it in a way that shows they truly understand the people they are trying to reach and what matters to them. A great example is the new Omni Flips...
Published
23 Jul 2009 1:30 PM
by
Lisa Beatty
Filed under:
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Family
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Passions
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Summer
Dairy Queen and Girl Scouts makes summer sweet for everyone
It seems only fitting that Dairy Queen ® would support an organization that prepares young women to take charge of their destiny by teaching them life-building skills. For the second year in a row the "queen of treats" is offering a Girl...
Published
8 Jul 2009 10:45 AM
by
Lisa Beatty
Filed under:
Brands
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Family
,
Tweens
,
Food
,
Dairy Queen
Grocery shopping patterns are shifting
Last night was our 24th wedding anniversary. We had decided ahead of time not to celebrate until the weekend. My daughter had a summer camp. I had an exercise class after work. My husband needed to pick up the dog from the camp she stayed at over the...
Published
7 Jul 2009 12:55 PM
by
Lisa Beatty
Filed under:
Brands
,
Shopping
,
Money
,
Food
Treat Dad and the gang at A&W this weekend
I distinctly remember how excited I got as a kid when I would peek inside the grocery sack (they were always brown paper then) and see my mom had purchased root beer and vanilla ice cream. It was often on a Friday when we would be having friends over...
Published
18 Jun 2009 8:40 AM
by
Lisa Beatty
Filed under:
Brands
,
Family
,
Food
Release your inner creative with Sharpies
There's a great new ad campaign out from Sharpie that encourages everyone to get creative with their pens. From decorating lunch bags to designing t-shirts to making your white Ked's one-of-a-kind--these bright, fun, dare I remind you, permanent...
Published
17 Jun 2009 11:02 AM
by
Lisa Beatty
Filed under:
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Fashion
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Passions
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Home
,
Creativity
Take time to treat yourself today
Even though we are in the middle of a recession, many people are still splurging on the things they find important. Just because the economy is rough doesn't mean you have to miss out on an occasional massage or stop socializing over a meal with friends...
Published
5 Jun 2009 7:37 AM
by
Lisa Beatty
Filed under:
Brands
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Health
,
Food
Dell misses mark with women
While I appreciate the fact that Dell felt the need to improve the its marketing outreach to women, I'm not sure their solution did either of us any favors. If you look at the first image above you'll see a screen grab of a microsite created for...
Published
28 May 2009 1:04 PM
by
Lisa Beatty
Filed under:
Brands
,
technology
Stretch your budget with statement jewelry
Good news, statement jewelry is a huge trend this season! Adding a bold necklace, chunky earrings or a fun bangle to an otherwise plain outfit can update your look and make you a fashionista for not much money. According to www.fashionising.com some of...
Published
13 May 2009 1:58 PM
by
Lisa Beatty
Filed under:
Brands
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Fashion
,
Shopping
Fat & Fast
I love painted toe nails. I don't love painting them or paying to have them painted (although I splurge on a pedicure every so often). It takes forever for me to paint my size 10 foot toe nails with a brush that looks like it was designed for a Barbie...
Published
15 Apr 2009 8:24 PM
by
Jane Nation
Filed under:
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Brands
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Fashion
,
Shopping
,
Arts
Why can't 40 be 40 instead of the new 20?
First of all, let me congratulate Valerie Bertinelli for turning her life around inside and out. I'm proud of her 50 pound weight loss--regardless of her age. What frustrates me is the media flurry it set off (per usual) about why 40 is the new 20...
Published
1 Apr 2009 8:02 PM
by
Jane Nation
Filed under:
Beauty
,
Brands
,
Fitness
,
Health
Modesty makes a comeback just in time for skin-baring season
While I don't relish the idea of giving up an hour of sleep, I do love the fact that we got to "spring forward" this weekend. And where I live it was warm enough to be outside all weekend wearing flip flops and shorts. In fact, lots of people...
Published
9 Mar 2009 1:41 PM
by
Jane Nation
Filed under:
Brands
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Shopping
,
Tweens
Punishment or reward? Which one will make you switch from using plastic bags?
I suppose I live in a plastic bubble because I wasn't aware that if you choose not to have your purchase bagged in a plastic bag at Target Stores you will receive a $.05 discount on your purchase. Now, I wish I could tell you I found this out because...
Published
19 Feb 2009 7:39 PM
by
Jane Nation
Filed under:
Brands
,
Shopping
,
Environment
Things that make you go, hmmm?
“Why do naturally beautiful women promote cosmetics while average looking women promote house cleaning?” asked one of the 40-something women we met with over lunch. Interesting question. If products are meant to fill unmet needs, wouldn’t it make more...
Published
21 Nov 2008 3:51 PM
by
Jane Nation
Filed under:
Beauty
,
Brands
,
Shopping
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